Hi guys, welcome to Book Munchies’ Musing about Things: A Discussion (Post). Inspired by memes such as Should Be Reading‘s Musing Monday & Caffeinated Book Reviewer‘s Caffeinated Confessions (etc.), this is a Book Munchies discussion post, where I’ll be rambling about (mostly) book-related things and hopefully you guys will join in on the fun too (:
(Happy St. Patrick’s Day!)
So today’s topic is: The Hype!
The number one definition hype according to Urban Dictionary (because we all know that’s straight up solid facts*) is:
A fad. A clever marketing strategy which a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.
*Please be aware that Urban Dictionary is not straight up facts.
Regular dictionaries go with:
extravagant or intensive publicity or promotion.
Point is, some books are more hyped up than other, you’ll simply see more promotion and expect more out of the book. The question is how do handle the hype machine and the hyped book.
The Good, the Bad, and the Ugly
The good part of the hype machine is if marketing does it job correctly, you will have heard and seen this book and know that there is nothing that’s going to stop you from reading this book, because you have to know for yourself what’s so darn awesome about this book.
The bad is usually the ridiculous expectation that’s suddenly paced on the books. I don’t know about you, but when most of the readers/bloggers I know and trust start raving about something, expectations rocket up. And that definitely means increase chance of the book failing for me. Sometimes I think (0ver)hyped books get less of a chance to do well almost.
The ugly, has to do with what Wendy mentioned about people being angry about books that are hyped. It’s not the book’s fault or the publishers/marketing team for doing a good job of promoting it. Suddenly the reading experiences can be ruined. I feel like the book isn’t even given the chance to perform. Isn’t the point of reading a book is to try to enjoy it? Why get angry at what you can’t change. But suddenly it’s become “judging the book by it’s cover” before it’s even given the chance to prove anything.
1. Fangirl by Rainbow Rowell: Let me tell. I was so scared to read Fangirl for quite a while. Everyone just seemed to love it, and I would have been so sad if I didn’t enjoy it and you know be that person who didn’t find it awesome. This was one of these books were I definitely needed sometime in between the hype and when me reading it to get a better perspective of the book.
In case you wondering, I ended up loving the book (4 star!).
2. Coldest Girl in Cold Town by Holly Black: So I saw this book around a lot. And Holly Black is pretty popular. I’ve read a few of her books and they were okay to me, but everyone and their mother was saying how this was the vampire book that’ll get you to love vampire books again. I had to give it a try. There was definitely some time between hype and read, simply because I didn’t want to trust the hype.
Funny enough, despite lowering the expectations, I still really disliked this book. This was definitely one of those books where I didn’t get the hype. This is an example of those (utter) disappointment and confusion of why the book is so popular (for me anyway).
3. The Winner’s Curse by Marie Rutkoski. So this is probably one of the most recently hyped book in the YA world. I was overly ecstatic when I managed to get a copy of the eARC. Some of my most favourite bloggers loved it. It was getting fantastic review, awesome promotion on all the social media outlets. You couldn’t go around the YA without knowing or having heard of this book.
Once again, after the ridiculous excitement of getting the book, I went into deep fear that this book wouldn’t live up to the expectations. I was expecting mind-blowing amazing-ness. And I didn’t really have the chance to leave a lot of time in between, since I wanted to get the book review during the release date. I definitely had to make sure to get my expectation in check.
Thankfully, this book ended up being extremely enjoyable. I was actually a bit worried near the beginning because it was a bit of slower start, but eventually it got up the expectation. It didn’t blow my mind like I though it would, but I made sure to know that hype sometimes can get away from you.
Overall, hyped books always leave me a little wary, despite being just as excited for the book. It’s sometimes hard to just ignore it because I know sometimes I contribute to it, too. When you really like a book you want to share with everyone right? You know them to know just how amazing it is, and the problem is not everyone’s taste is exactly the same.
I know I have to try to keep my expectation in check and sometimes for books I know I want to read (that are really hyped), I need to avoid other peoples opinions/reviews on it first, simply so I can make my own judgement call on it without other biases. Or just to give a little it of time in between.
So guys, do you like the hype machine? Avoid it with a passion? Learn to deal with it? Coping mechanism?
Is there any books you can’t handle because of the hype? Change in habits because of hype? Let me know!
(PS. I apologies if this post seems all over the place and doesn’t make sense, I was really tired when I wrote it and I think I lost track of what I was trying to say, haha. Point is, tell me what you think about hype around books!)
a bum OT, procrastinator. reader. eater. sleeper. music listen-er. movie go-er. Loves food too much.